Epson: Exceed your vision (IIPM: 4Ps Article)
BRAND : Epson
HEADLINE : If it stops printing, the error’s probably human.
BASELINE : Exceed your vision
AGENCY : www.epson.co.in
4Ps TAKE : GREAT catchline. What better way to grab attention than be almost nonchalant about your product confidence? The visual speaks a million words and is a logical extension of the catch line: The printer won’t stop working unless you trip it up or something like that. The body copy talks about the other features of Epson printers, but the power idea is a winner and takes the ad very, very high on the recall stakes. This truly is the Age of the Machine!
For complete IIPM Editorial Article, please click here...
Source: IIPM Publication, Editor: Arindam Chaudhuri
HEADLINE : If it stops printing, the error’s probably human.
BASELINE : Exceed your vision
AGENCY : www.epson.co.in
4Ps TAKE : GREAT catchline. What better way to grab attention than be almost nonchalant about your product confidence? The visual speaks a million words and is a logical extension of the catch line: The printer won’t stop working unless you trip it up or something like that. The body copy talks about the other features of Epson printers, but the power idea is a winner and takes the ad very, very high on the recall stakes. This truly is the Age of the Machine!
For complete IIPM Editorial Article, please click here...
Source: IIPM Publication, Editor: Arindam Chaudhuri
posted by IIPM Management Programs at
1:50 AM
