RCL & Bharti taste the Bhutanese defeat

Where on one hand there’s celebration all around with respect to the success of the Indian players in retail, Reliance Communications (RCL) & Bharti, have yet again failed to make a mark on international soil. So what, if they are the largest CDMA & GSM operators in India, there is little respect for them outside the nation. While both players were recently knocked out of the race for securing telecom operating licence in Bhutan, the inexperienced Tahsi Group, with its Rs.795 million bid emerged as the victor! This follows the recent bowing out of both the players in a similar bid in Kenya and RCL’s unsuccessful bid to enter the Egyptian market. Perhaps, this serves as a realisation that reigning supreme in India does not guarantee a similar recognition in the global markets, which are driven by much higher standards!

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